The approach for marketing campaigns for e-commerce websites is a little different than for other types of businesses. This is specifically true with you running a wholesale business as you have to focus on your business to business market. One of the major and important forms of marketing for wholesale distribution is going to be through your email marketing campaigns
With this particular campaign it means that you will need to focus on building an email list. You really need to pay particular attention on how to get visitors to your site which will be your retailers, to sign up on your email list. There are many different ways that you can go about this, and one of the most popular ways is to have something that you can give to these prospects in order to entice them to sign up. This could be something as simple as a e-book or a CD or even access to a video.
One of the areas of importance for your wholesale distributor business is going to be repeat business. You want to include your first time buyers into your email list so that you can constantly keep them aware of your new products and your promotions.
When it comes to your marketing campaigns you can still run campaigns that are directed to the end user which is your retailer’s clients. In this case you are really doing your marketing on behalf of your specific target market. This takes a little bit of work and planning but you will often find that it will upscale your sales because of the support of the products that you are offering. In this case you would be directing the prospects back to the retailers who in turn are buying from you. Your marketing campaigns as a wholesale business take a little bit more work and extra caution so you are not treading on the toes of your buyers.